Unlike other social media platforms, Twitter saw a decrease in the number of users in the past year. Monthly Active Users: 217 million ( 2021)įounders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass However, if you really want to drive action from your audience, Facebook ads are a great way to do it.Ĭonsider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement. The News Feed increasingly suppresses business posts, but there are still ways to bolster engagement without investing in ads.
Some of the leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses. The platform has seen a demographic shift, but it’s still the big dog on the social media block. Or at least the company that owns it, Instagram, and WhatsApp are now Meta, Inc. Sure, the platform that you connect with your mom, third-grade teacher, and neighbor is still there, and still as popular as ever (even more so, actually).īut now it’s Meta.
Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughesįacebook isn’t number one anymore.
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